Our friends at H&M are on a mission—a mission to democratize sportswear and get the whole world and everybody moving comfortably and confidently. And, we’re with them, 100 per cent.
Today marks the launch of a new brand called H&M Move, which offers a more accessible vision of sport by reframing it as movement and celebrating the fact that everyone on the planet is already a Mover, regardless of age, ability, race, gender, body shape or size. Designed for both women and men, H&M Move’s initial offerings include a wide range of “movewear” designed to bounce, flex, skip and flow—you know, whatever it is that moves you! Choose from a variety of Move Essentials, like functional tops, lightweight jackets and a broad selection of tights and bras, alongside items specifically designed to train and run. The label makes use of four exclusive materials the provide different features, like extra support, breathability, and protection against wind and rain. A simple naming system means you need only glance at the name of each material to understand what it does and how it helps you move.
To celebrate the launch, H&M Move is lifting off with a global workout featuring acclaimed choreographer JaQuel Knight (responsible for some of the most iconic dances of our time and multiple SuperBowl shows) and fitness icon Jane Fonda (whoa!). The two “forever movers” pair up in a video that invites the world to, what else? Move!
“I’ve spent a lot of my own life getting people to move and was naturally drawn to the mission of H&M Move to get the whole world moving,” says Jane, who 40 years after the release of her first workout video, remains an iconic actor, activist, feminist, writer and forever mover. “I also really liked their philosophy of ‘movewear’ over ‘sportswear.’ To me, it’s not about sports or being the most athletic. It’s about giving your body the kind of movement it needs to stay healthy so it can take care of you.”
In fact, the first rollout of the new range will include the H&M Move Monogram Collection, worn by Jane and JaQuel in the launch film, featuring tracksuits sporting logo play and reflective detailing. (Spoiler alert: they’re movement ready and super stylish, to boot!)
How about it? Let’s make a move, with H&M Move! —Vita Daily
Win! A $150 H&M Move Gift Card!
Congrats Cathy K. of Winnipeg, MB, who will receive a $150 H&M Move gift card! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.