Did you know: more than half of Gen Z consumers want products that are tailor made for them, according to a McKinsey study? Further, a recent Adweek intelligence study found that 75 per cent of U.S. Internet users believe personalization is critical to a brand’s longevity in today’s marketplace! And Deloitte data indicates a pronounced demand for personalized gifts and goods across all segments.
With personalization at a fever pitch, customization is at the top of everyone’s mind as they head back to school and college. Enter Fjällräven. This year, the brand is powering personalization with its traditional Kånken backpacks and the new Kånken Me. With Kånken Me, consumers of all ages can explore their creativity and personalize their very own Kånken to reflect their colourful personality, match it with their fave jacket or just improvise (to top it all off, there are more than 100 billion colour combinations!). You can also bring in any beloved Kånken, new or old, to a Fjällräven store and one of the in-house tailors will sew on any stickers, patches or pins so you can head back to school your way.
While it hurts to see summer coming to an end, this cool, customizable Kånken Me backpack program sure does ease the pain. —Vita Daily
Win! A Fully Customized $170 Kånken Me Backpack!
Congrats Kellyann P. of Mirabel, QC, who will receive a Fully Customized $170 Kånken Me Backpack! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.