Some maternity wear can be, well, matronly, and RW&CO. is setting out to change that.
This fall, the brand, famed for its signature “polished cool” look, is releasing its new Thyme Maternity label, enabling pregnant customers to find fashions that suit their style AND their growing baby bumps. The new Thyme Maternity collection is effortlessly chic, feminine and playful, allowing shoppers to feel confident and comfortable at every stage of their pregnancy. Included in the range: a wide variety of styles, ranging from workwear and intimates to loungewear and basics.
According to Michele Slepekis, vice-president of marketing and e-commerce at RW&CO., “Modern moms were top of mind when we designed Thyme Maternity’s collection. We want our community to feel supported and empowered at every stage of their life, whatever their aesthetic. New collections will be launched seasonally, and we can’t wait to outfit our customers in our broad maternity wear selection.”
Available in an inclusive size range (up to 40DD for nursing bras), Thyme Maternity offers timeless staples suitable for during and after pregnancy. Essential items include clip-in nursing bras, side zipper extensions and modesty panels for breastfeeding. Apparel is made of stretchy, soft fabrics, ensuring maximum comfort for a changing silhouette. To complete the offering, RW&CO. encourages expectant customers to compliment Thyme Maternity items with RW&CO. classics like coats, blazers and accessories. With a similar price range to RW&CO., Thyme Maternity basics start at $35.90. Loungewear, sweaters, pants, jeans and dresses are priced $49.90 to $99.90, while outerwear begins at $169.90.
With approximately 350,000 babies born annually in Canada, RW&CO. is primed to become a leading shopping destination for expectant people. The Thyme Maternity collection is now available online and in select RW&CO. stores across Canada in September. Congratulations, RW&CO., on the new addition! —Vita Daily