After decades of leaving its mark on the fashion industry, literally, today Heinz launches a first-of-its-kind fashion collection of thrifted clothes with ketchup stains, in partnership with thredUP, one of the world’s largest online resale platforms.
The Heinz Vintage Drip collection, sourced from and available exclusively on thredUP, features 157 secondhand streetwear and designer pieces, each with a unique Heinz ketchup stain. Because when it’s Heinz, it’s not a stain, it’s a statement. Says Alyssa Cicero, brand manager, brand communications, Heinz, “We saw an opportunity to view the stain we’ve been leaving on clothes as another iconic brand symbol and change the narrative from a stain to a statement. This collection is about sustainably celebrating the character Heinz ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol.” Adds Erin Wallace, VP of integrated Marketing, thredUP: “This collection offers a unique way for fashion risk-takers and food lovers alike to participate in the circular economy, while doing good for people and the planet. We hope it makes a splash … err … drip!”
Bonus: 100 per cent of proceeds will go to Rise Against Hunger in support of global hunger relief. Intentionally designed to be inclusive across size and gender, sizes range from XXS to XXL. Fans who can’t get their hands on a piece from the first drop launching on August 30 will have another chance on September 13, when more exclusive items will be released. —Vita Daily