With all things 1970s, ’80s and ’90s back in style, we couldn’t be more excited to welcome some tried-and-true, stand-the-test-of-time fashions back to Gap this fall!
Launched September 6, the brand is showcasing its collection of essential classics designed to dress generations of culture shapers. Gap Icons include reinvented classics in new proportions, organic fabrics made with more sustainable water-saving techniques, as well as a diverse cast of individuals who are shaping our culture through their own personal style and voice: Selma Blair and U.K. performer Labrinth, alongside activists, artists, and trailblazers, all of whom use their platform and voice to push our culture forward.
From Cameron Russell, who uses storytelling to facilitate evolution, to 23-year-old Toni Breidinger, who pushes the boundaries both on and off the racecourse, to Lucky Blue Smith, who has been working in the fashion and entertainment industry since age 15 and today is a strong advocate for mental health, these players speak to what can be accomplished when you fight for who you truly are and exemplify what it means to be a true icon: someone creating positive change by simply being their truest self.
Check out the history of the Gap’s timeless Icons, along with some of our fave looks from the upcoming collection, below. Visit @gap to follow along via social media, and check out the official #HowYouWearGap hashtag for more iconic content! —Vita Daily
the jean, est. 1974. Four years after opening, Gap launched its own private denim label and has been reinventing jeans ever since. The ’70s flare is their newest reinvention—a fit that’s both nostalgic and now. Because sustainability is the future, all denim is now made responsibly with water-saving Washwell.
the khaki, est. 1979. Gap’s khakis evolution has been influenced by prep, street and skate-wear—making it a true icon. In 1998, Gap released “Khaki Swing,” an iconic ad that combined rhythm with a new khaki energy. From the modern straight to throwback fits all new and old iterations say one thing: long live the Khaki.
the pocket tee, est. 1984. The Pocket Tee originated in 12 colours and became an instant icon. To date, the Pocket Tee has been designed in more than 250 hues and featured over the years on Gap individuals like Kim Basinger, Naomi Campbell (twice), Chris Evans, Melissa King and Angus Cloud. Now made with planet in mind, created using 100 per cent organically grown cotton.
the white shirt, est. 1986. The White Poplin Shirt premiered in 1987 and became an immediate blank canvas for showcasing the individual. The Big Shirt and the Standard Oxford are their latest versions, pulled from the archives and re-introduced as easy versions of the classic originals.
gap logo, est. 1995. The Arch Logo Hoodie made its debut in Gap’s 1995 fall campaign Nothing Else Like It, shot by legend Patrick Demarchelier. Since then, the logo has gone prep, stayed classic and has been adopted by the next generation of culture shapers. Gen-Z bubbled it up, made the logo TikTok famous, and has even been reimagined by fashion innovator and ICON Dapper Dan, whose spin on the icon sold out in hours.