PrettyLittleThing partner Amra Olević Reyes, known to her more than 5.6 million followers as Amrezy, launched a vegan and cruelty free 18-piece makeup collection with PLT at New York Fashion Week, and we got the chance to chat with her about it! —Noa Nichol
How did your partnership with PrettyLittleThing come about, and what made it the perfect fit for you?
I have had a longstanding and harmonious working relationship with PLT for five years and when they approached me last fall, I was thrilled to be the first collaborator with their beauty line. It felt so natural and I love working with them, so it was the perfect fit!
What products are part of your new makeup collection, and what makes them unique?
I think that I was really able to capture my taste and essence in the packaging along with the overall colours used throughout the products.
What niche in the beauty space are you aiming to fill?
Unapologetically fierce and extra glamour all of the time, no matter what.
Fave product from the collection, and top application tips?
The Go To Lip kit, which includes Soho Lipstick, Midtown lip pencil, It Girl Lip Gloss. This is my staple and holy grail. I pull for it every day. One tip of the collection is that it’s essential to mix the highlighter with beauty oil to ensure you get a well hydrated and result.