Fashion lovers, take note. Today marks the launch of a new visual identity for TOPSHOP and TOPMAN, signifying the beginning of a new chapter for the beloved British brand and the first major announcement since their acquisition by ASOS in February 2021. Not sure where to find TOPSHOP and TOPMAN in your area? Well, they’re available exclusively at Nordstrom stores in Canada as well as online at Nordstrom.ca.
The new TOPSHOP and TOPMAN visual identities, designed by Moving Brands, takes inspo from old TOPSHOP and TOPMAN stores, and will appear as a new digital storefront on a standalone landing page on ASOS.com. The AW22 collection will mark the first collection conceived and designed entirely under the ASOS ownership with a stronger focus on quality design and fabrication. It will also feature a new custom monogram that tells the story of the two heritage brands uniting under one banner with a shared DNA, and placing the brands’ commitment to diversity and inclusion at the forefront by welcoming audiences of all gender expressions.
Known as a fashion authority that captures the spirit of London culture, the new chapter of TOPSHOP and TOPMAN will introduce reinvigorated collections with a laser focus on quality, design, fit and fabric. This means continuing to elevate and evolve the brand’s most popular categories, such as denim, dresses, and tailoring, but pushing boundaries to ensure the brand empowers people to self-express through their choice of clothing.
To visually underscore TOPSHOP and TOPMAN redesigned, the brand teamed up with renowned photographers Heji Shin and Jesse Jenkins to execute today’s premiering campaign. With vibrant film shot by Shin and photography captured by Jenkins, the assets are a colourful ode to the label’s refreshed focus on creativity, craftsmanship and self-expression. —Vita Daily