Fashion & Shopping

Sustainable Bags By SEGAN (Win!)

October 27, 2022

A Vancouver-based brand, SEGAN, is working hard to redefine fashion by bringing sustainable handbags to market. The label uses a material called mirum, a 100 per cent plastic-free, vegan, plant-based leather, has a zero-waste production process and plants eight trees per product sold. We chatted with founder Mahdi Terani to learn more. —Noa Nichol

Hi Mahdi! Please tell us a bit about yourself to start.

I’m a designer at heart and a believer in positive changes. I founded SEGAN to change the way people look at luxury/high-end fashion and its impacts, but keeping a movement going is always much harder than starting it. I have been lucky to have amazing people joining this movement. We believe fashion is much more than seasonal trends and the pursuit of emptiness. Fashion should be about self-presentation, connection and meanings. 

When and why was SEGAN launched? What niche were/are you aiming to fill?

We started SEGAN in 2020 with one goal: to make fashion meaningful. Fashion has transformed us into trend-seekers and consumerists, unaware of the impacts of our choices on others. We wanted to stop that by bringing awareness and transparency to fashion. We implemented a qualification system to build a caring community. We get to know interested individuals through a form, and only those who show their care for people, planet and animals can purchase the pieces. Although this is a hit to our sales, SEGAN community is now full of people who genuinely want to make a positive difference. After over two years of research and development, we launched in August 2022 with our first piece, Carry-S handbag, which goes beyond sustainability to focus on ethics and meanings. That’s why our community calls Carry-S a “symbol of care”.

What products do you currently offer, and what makes them unique?

We started with Carry-S handbags in different varieties, and are carefully working on some other pieces. While most fashion brands live on trends, we take the opposite approach by constantly questioning trends and staying away from them. Instead, We focus on timeless pieces that will stay relevant for years. 

SEGAN is an acronym for: Sustainability, Ethicality, Gender equality, Activism and Nature. Can you tell us more about how these pillars make the brand?

We named SEGAN after our values to be a constant reminder of our purpose, and to encourage every Segan-holder to be an advocate for these values. We focus on each value differently. Sustainability and ethicality are maximized during the production process, gender-equality is championed in design stage, and activism and nature are powered by our continuous collaborations with non-profits such as PETA, One Tree Planted and Fashion Revolution.

Sustainability is becoming more commonplace in fashion, and what we choose to shop for. How is ethicality the next frontier?

While everyone feels the environmental impacts of fashion, the human impacts are mostly contained in developing countries (that produce most fashion pieces with minimal pay). Therefore, sustainability has become a “must-have” for brands, but ethicality and labour rights are lagging behind. We decided to go beyond sustainability to pioneer true ethicality. By publicly introducing our artisans and our team on every digital and physical avenue, we ensure that their efforts are appreciated and credited. We want SEGAN holders to know who handcrafted their pieces. 

What’s your personal favourite SEGAN style for Winter?

Style matters, but values matter more to us. We always say, SEGAN is not for everyone, it’s only for those who care and want to send a statement with what they wear. Summer and winter are not different. We made something classy, timeless and seasonless that always carries beautiful stories, values and meanings.

Win! A $250 Segan Gift Card!

Congrats Mary M. of Gibsons, BC, who will receive a $250 Segan gift card! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Laurel jones

    October 28th, 2022 at 9:09 am

    Light brown @rosehavenca

  2. Amber olak

    October 28th, 2022 at 9:17 am



  3. jean

    October 28th, 2022 at 9:29 am


  4. Silvia D

    October 28th, 2022 at 9:35 am

    love black @sapphirerose58

  5. shiwei lin

    October 28th, 2022 at 10:02 am

    my favorite color is is black


  6. Myra C

    October 28th, 2022 at 10:04 am

    my best- cognac

  7. Debora M

    October 28th, 2022 at 10:15 am

    Midnight and gold bag

  8. Christine H

    October 28th, 2022 at 10:20 am

    Black chris.ho22

  9. Melanie Camirand

    October 28th, 2022 at 10:40 am

    It’s black
    IG : @melcami1

  10. valerie Morgan

    October 28th, 2022 at 1:50 pm

    I love brown @lovekaiserpuppy

  11. Darlene F

    October 28th, 2022 at 3:08 pm

    My favourite colour for leather is grey @imadarfish

  12. Laura D

    October 28th, 2022 at 3:14 pm

    black leather @talofa204

  13. Nick

    October 28th, 2022 at 3:28 pm


  14. Shelley N

    October 28th, 2022 at 4:11 pm

    Red is my favourite colour leather. @schnitzelbran30

  15. Catrina Lyttle

    October 28th, 2022 at 6:11 pm

    I live blue 💙
    @aliceltranty on IG

  16. jiajie dong

    October 28th, 2022 at 6:24 pm

    my favorite color is black


  17. Shirley O

    October 28th, 2022 at 6:36 pm

    My favorite color is black. @backinbloom2

  18. Amberleah

    October 28th, 2022 at 7:59 pm

    It’s black
    IG : @AmberleahHolmberg

  19. Julia D.

    October 28th, 2022 at 9:32 pm

    Tan leather
    IG: @juelzdinh

  20. Pnina

    October 28th, 2022 at 10:42 pm


  21. Tabby72

    October 29th, 2022 at 6:21 am

    Black! @tabby_1972

  22. M Liz Beisel

    October 29th, 2022 at 3:09 pm


  23. l p

    October 29th, 2022 at 4:39 pm

    black. thanks

  24. Shepherd winfield

    October 29th, 2022 at 8:45 pm

    Fav colour is black😍


  25. Monique L.S.

    October 30th, 2022 at 7:05 am

    I like grey leather. IG @minty_mo2020

  26. Ranjit

    October 30th, 2022 at 9:04 am

    Love the brown

  27. Gail Whitworth

    October 30th, 2022 at 9:14 am

    cognac, thanks @whitwort2000

  28. Aarone Dupre

    October 30th, 2022 at 1:04 pm

    cognac please @aarbear251

  29. Lillian

    October 30th, 2022 at 6:22 pm

    Black for me on ig lillianmbrown23

  30. Darci Paice

    October 31st, 2022 at 2:06 pm

    Love black @darcipinbc on insta!

  31. Nicole Graham

    November 2nd, 2022 at 9:37 am

    I think a nice camel brown is gorgeous.

  32. Ash

    November 3rd, 2022 at 6:39 pm

    Favourite is black.

  33. Eileen @604girl

    November 3rd, 2022 at 7:25 pm


  34. So La

    November 4th, 2022 at 11:10 am

    def black! @farting_frog

  35. Allison

    November 4th, 2022 at 7:18 pm

    My favourite colour is beige.

  36. Tiesha Dorleans

    November 4th, 2022 at 7:37 pm

    Black @SweetTD93

Leave a Reply

Your email address will not be published. Required fields are marked *

get social


get more out of





contact us

let's go ⟶

Enter NOW ⟶

Chinese VITA

Toronto VITA

Want the best, curated headlines and trends on the fly?

get more out of vita


Sign up for one, or sign up for all!