Health & Beauty

Flowerbomb’s New Face

January 24, 2023

An 18-year-old fragrance is getting a fresh new face.

Last week, Viktor & Rolf announced Emily Ratajkowski, New York Times best-selling author, actress, model, activist and entrepreneur, as the face of the new Flowerbomb campaign. A worldwide best-seller, Flowerbomb has single-handedly disrupted the perfume world, setting the standard for floral gourmand fragrances and signaling a new chapter of fragrance femininity. Ratajkowski, in her first collaboration with the brand, appears in the fragrance’s film short directed by filmmakers Torso Solutions, featuring imagery artistically directed and captured by photographers Inez & Vinoodh. In it, she explores the extraordinary power of transformation pushed to the extreme. A story of metamorphosis unfurls through a glitchy explosion of flowers and a call to “unleash your fem-power”.

Flowerbomb was originally created by Olivier Polge, Carlos Benaim, Domitille Michalon Bertier and Dominique Ropion. Top notes are tea, bergamot and osmanthus; middle notes are orchid, jasmine, rose, freesia and African orange flower; base notes are patchouli, musk and vanilla. Read on to find out how you can win a 50ml bottle of your own! —Vita Daily

Win! A 50ml Bottle Of Flowerbomb!

One lucky Canadian winner will receive a 50ml Bottle Of Flowerbomb! To enter, follow on Instagram and follow the entry rules on our corresponding post. Contest opens January 24, 2023, and closes January 31, 2023. Rules and regulations herePlease note: if you are the winner, you will receive a DM (direct message) in Instagram directly from Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Ann-Marie Vaughan

    January 25th, 2023 at 9:04 am

    Body Shop’s White Musk IG: @ann_marievaughan

  2. Pnina Lutwak

    January 25th, 2023 at 9:46 am

    Love musk scent


  3. Catrina Lyttle

    January 25th, 2023 at 10:15 am

    I love lavender.
    @aliceltranty on IG

  4. Teresa

    January 25th, 2023 at 10:45 am

    My favourite fragrance is Chloé Eau de Parfum


  5. Jan J.

    January 25th, 2023 at 11:16 am

    I would love to try this. I like a soft scented perfume.


  6. Gloria Webber

    January 25th, 2023 at 1:26 pm

    I like soft, floral scents like Bath & Body Works Japanese Cherry scent.


  7. Lynda Larsen-Baldry

    January 25th, 2023 at 1:56 pm

    I love Lily of the Valley


  8. Louise smith

    January 25th, 2023 at 2:14 pm

    I love the scent of Jasmine. @sass.me3

  9. Jessica Woodcock

    January 25th, 2023 at 7:31 pm

    Dior hypnotic poison

  10. Rachel C.

    January 26th, 2023 at 4:59 am

    j’adore by dior!


  11. Sandra J Lebeau

    January 26th, 2023 at 7:01 am

    True love @lebeau5450

  12. Mary D.

    January 26th, 2023 at 6:33 pm

    Ultraviolet Women by Paco Rabanne.

  13. David Smith

    January 26th, 2023 at 7:04 pm

    Chanel #5 @coach_Daves9

  14. Silvia D

    January 26th, 2023 at 8:24 pm

    love soft florals. @sapphireraynebow

  15. Karla Sceviour

    January 27th, 2023 at 8:23 am

    I love florals and vanilla fragrances

  16. Amanda Masters

    January 27th, 2023 at 11:42 am

    I love Versace bright crystal

  17. Anthony Smith

    January 27th, 2023 at 8:17 pm

    Flowerbomb @crazyalbertan9

  18. Moh

    January 28th, 2023 at 2:08 am

    I recently fell in love with Flowerbomb and it’s my new favourite scent! 🌸
    IG: @mohpie

  19. Sabrina

    January 28th, 2023 at 2:23 am

    Ruby Orchid is amazing, and so is Flowerbomb!!
    IG @sabrinajoyce16

  20. Maureen Tully

    January 28th, 2023 at 4:14 am

    Love flowerbomb! Congrats on 18 years, and the beautiful new model. @maureentully7761


    January 28th, 2023 at 10:20 am

    Terry Mugler “”Angel”.
    Also I Enjoy Scents of Fresia & Lilly Of The Valley.
    IG : cleopatrahans17

  22. Alice S.

    January 28th, 2023 at 1:17 pm

    Eternity @tigerd18

  23. Nolan Smith

    January 28th, 2023 at 8:34 pm


  24. Julia D.

    January 30th, 2023 at 10:42 am

    Marc Jacobs Daisy – @juelzdinh

  25. Marilyn

    January 30th, 2023 at 7:05 pm

    Original Miss Dior, which I can’t find so this is a great time to try a new fragrance

  26. John Leung

    January 31st, 2023 at 4:42 pm

    I am still game for Chrome and Egosite for men. This would be great for my wifey!


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