While black or darker mascaras can help our lashes appear fuller and longer, coloured mascaras add a punch of pizzazz. Some beauty experts recommend pairing hued mascara to your eyes or hair, and others suggest selecting a colour that is cooler or warmer based on your skin tone. Bold and beautiful, here are five coloured mascaras to keep your eye on. —Jennifer Cox
YSL has jumped on this trend with their new Dark Brown Lash Clash mascara ($39). It includes the same Lash Clash formula you know and love, and goes on effortlessly in five easy strokes. It is designed with a volume-expert formula and an oversized double-conical brush to build shockingly oversized impact. The formula is lightweight, fragrance free, and guarantees 24-hour wear.
The Boost Juice Dual-Ended Last Primer & Colored Mascara from ITEM Beauty ($9, available at Sephora Canada) is a 3-in-1 conditioning primer and coloured mascara that will help visibly volumize, lengthen, and nourish lashes. The lilac side helps visibly volumize with dense fiber bristles, while the blue side helps visibly lengthen with long and lean fibers. Both give lashes the conditioning juice they need.
Thrive Causemetics’ Liquid Lash Extensions Mascara ($35) comes in a unique dark shade of blue called Nola. What we love about this coloured mascara is that it dramatically lengthens each lash from root to tip thanks to Orchid Stem Cell Complex, which supports longer, healthier-looking lashes. It is both dermatologist and ophthalmologist tested and approved, and clinically proven to be gentle enough for sensitive eyes plus it’s safe for contact lens wearers.
The vibrant blue shade of DIOR’s DIORSHOW Pump ‘N’ Volume ($38) mascara boasts 24-hour wear and contains 90% natural ingredients. It coats lashes with an intense ink and, in a single stroke, fans them out with tons of volume and a no-transfer finish. You get extreme volume with a formula that is infused with cornflower extract, helping lashes get stronger and appear fuller.
L’Oréal Paris Voluminous Original Mascara ($8) comes in so many electrifying hues, including green, blue, and burgundy. It softens lashes and builds them up to five times their usual thickness without clumping or smudges. They are fragrance-free and can be worn by those with sensitive eyes or who wear contacts.