Lifestyle & Parenting

Oh, BR Baby!

March 1, 2023

Forever wanting our offspring to put a fashionable foot forward (and, selfishly, wishing to twin with them before they find such a thing mortifying), we’re pleased as punch about a new littles’ line being launched by Banana Republic this month.

Drawing upon the brand’s legacy of timeless classics that never go out of style, BR Baby—available in Ontario at Toronto Eaton Centre, Yorkdale, Sherway Gardens and Mapleview Shopping Centre, in B.C. at Robson Centre Point and Park Royal, in Alberta at Chinook Centre and Southgate, and in Nova Scotia at Halifax Shopping Center—evokes a whimsical and adventurous spirit, with pieces featuring playful animal prints, fantastical stripes and illustrated plumes among other thoughtful details. Committed to being more gender-inclusive, these designs are crafted from premium fabrics and textiles made to last for the journey ahead.

The 40-piece collection includes an assortment of sleep, bodysuits, accessories, knit tops and sets, with several styles taking their cues from iconic adult pieces, featuring such elements as oversized pockets and buttons—as well as a bodysuit inspired by a women’s best-selling tank! Adding a sense of wit to the collection, a limited number of “mini-me” pieces—matching looks for babies and adults—are available in addition to non-apparel items including blankets. With a price point ranging from $25 to $320, the offering includes a variety of functional knits and luxe cashmere pieces for a gender-inclusive and sustainable baby collection that can be passed down to younger siblings and beyond.

Available in select stores in sizes 0 to 24 months, and online in sizes up to 5 toddler, BR Baby is shop-able starting now! Oh, baby! —Vita Daily


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