Décor & Design

Bloom Into Better Air (Win!)

March 7, 2023

Do you know what eye irritation and airway inflammation have in common? They are both caused by air pollution. Indoor air is about four times more polluted than outdoor air. With the arrival of spring, Dupray launches its new invention to remedy this problem: Bloom, an air purifier that beautifies the space and improves the quality of indoor air. Plus, it’s stylish enough to complement your home décor and will be available to purchase very soon! We chatted with Dupray co-founders Sébastien and Brent to learn more. —Noa Nichol

Hello Sébastien and Brent! Please tell us a bit about yourselves to start.

We’ve been best friends, and entrepreneurs, for the last 15 years. We got the inspiration to launch our first business together after watching an episode of the Discovery Channel’s “Dirty Jobs”. We launched a specialized cleaning business scrubbing chewing gum, litter, and graffiti from the streets of Montreal. It was a lot of hard work, but we learned pretty much everything there is to know about the power of steam cleaning. Eventually, we decided to expand our business to design, manufacture and sell the steam cleaners. It wasn’t long before we had developed an extensive line of products including steam cleaners, clothes steamers (and now our first air purifier!) to be sold across the world. We have customers across the U.S., Canada and Europe. We’re both really proud of how far the business has come, and excited about where it will take us in the future. 

When and why did you launch Dupray? 

We launched Dupray back in 2008. It originally started as a steam cleaning business, and we had a lot of big clients in and around Montreal (including the STM, our public transit provider). We used commercial-grade steam cleaners to clean gum, graffiti and dirt from public spaces around the city. From that experience, we started developing our line of residential and commercial steam cleaners – because steam cleaning is something anyone can benefit from. 

Eventually, we started thinking of other ways customers could sanitize their space and, when we looked at what existed on the market for air purifiers, we realized there was room for something way more innovative and aesthetically pleasing. That’s how the idea for Bloom™ was born! 

What niche were/are you aiming to fill? 

We wanted to create an air purifier that would not only remove harmful pollutants from the air, but would also look good in the customer’s home. Most air purifiers are bulky machines that no one really wants to look at, or display in their homes. We designed Bloom to be both stylish and functional, that’s why it really stands out from the rest. 

What products/services do you offer, and what makes them unique?

We offer an extensive range of residential and commercial appliances including steam cleaners, clothes steamers and, now, our revolutionary BloomAir Purifier. Our products are unique because of their sleek designs and user-friendly functionalities. We want to simplify the lives of our customers while providing some very real benefits for their overall quality of life. Our products offer ecological solutions for sanitization because they use zero chemicals. They are totally safe for everyone, and they look great too! 

Congratulations on the launch of your new air purifier, Bloom! What makes it different from other air purifiers out there?

Thank you! Bloom is really different from other air purifiers because of its design and its advanced features. You can use Bloom as a planter to grow your favourite plant, or you can add a wood tabletop to make it an accent table. Either way, Bloom uses medical-grade HEPA-13 filtration to remove 99.97% of air pollutants such as dust, bacteria, smoke, airborne particles from wildfires, VOCs, pollen, pet dander, allergens, mold, odors. 

Bloom also features a convenient AUTO mode, so you can just set it and forget it – knowing it will continuously monitor the air quality and automatically adjust its fan speed accordingly. There is even a NIGHT mode for ultra-quiet air filtration at night. We tried to think of everything that would make this air purifier a subtle and pleasing addition to anyone’s space. 

In terms of its benefits, how does Bloom work and how can it contribute to our health at home?

Bloom™ features 360° air intake/outlet for optimal air circulation. It pulls pollutants (as small as 0.1 micron in size) out of the air you breathe. The 3-stage filtration ensures all particles are removed, no matter how small. Bloom’s pre-filter is treated with BioSilver™ ions for antibacterial, antimicrobial and antifungal properties. The pre-filter captures larger particles in the air, which in turn prolongs the life of the HEPA filter inside. 

By removing these harmful air pollutants, the quality of air you breathe is drastically improved. This is obviously beneficial for anyone who suffers from allergies or asthma, but cleaner air is good for absolutely everyone. There are numerous benefits including improved sleep quality, reduced chance of illness due to airborne bacteria and viruses, reduced exposure to mold, VOCs and unpleasant odors. Clean air just feels really, really good. 

Aesthetically, this is a beautiful purifier, and we hear it can also be used as a decorative planter or coffee table?! What went into its design?

Yes! We are really proud of the unique design. We worked with a team of engineers at the University of Basque Country (UPV/EHU) in Spain to develop the perfect design and functionality for Bloom™. We wanted to combine quality air purification with the beauty of plants, so we created an integrated planter and root strainer directly inside Bloom. For anyone who doesn’t want to grow a plant, we also built a stylish accent table option. Bloom™ works for anyone and can easily blend into any decor. 

With 13 different colours to choose from, what’s each of your favourite hues?

Oooh! That’s a tough one! I’d have to say Caramel. (Sébastien). 

I think it would be Burgundy for me (Brent).


Win! A $325 Bloom Air Purifier!

Congrats Sarah A. of Burnaby, BC. who will receive a $325 Bloom Air Purifier! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Tracy Breadman

    March 8th, 2023 at 9:10 am

    Spider plant

  2. laurel jones

    March 8th, 2023 at 9:20 am

    love spider plants @elizthb

  3. Carolyn Duldulao

    March 8th, 2023 at 9:25 am

    Stromanthe @carol_0521

  4. Steph

    March 8th, 2023 at 9:25 am

    Boston fern

  5. Maureen Liz Beisel

    March 8th, 2023 at 9:40 am

    Money Tree is my fav!! @akathenan

  6. Alina

    March 8th, 2023 at 10:36 am

    Variegated pothos and Hoyas!

  7. Joni hofer

    March 8th, 2023 at 10:36 am

    My favorite plant is a monstera Deliciosa albo plant

  8. Rachel

    March 8th, 2023 at 10:51 am

    Such a great design. Monstera for the win @75boler_

  9. Melissa Jensen

    March 8th, 2023 at 10:54 am

    Germany ivy grows so fast in the summer months!!

  10. Kaitlin

    March 8th, 2023 at 11:17 am

    My favorite is a orchid

  11. Lynn Routley

    March 8th, 2023 at 11:17 am

    My favourite plants are my palm trees. I had a really cute pineapple plant too last year. I want that tropical vacation feel

  12. Monique L.S.

    March 8th, 2023 at 11:28 am

    I like Snake plant. IG @minty_mo2020

  13. Shannon

    March 8th, 2023 at 11:39 am

    I love my lemon 🍋 tree and succulents 🪴 instagram @sayitinmusic

  14. So La

    March 8th, 2023 at 12:13 pm

    Orchids @farting_frog

  15. Pat Beisel

    March 8th, 2023 at 1:41 pm

    I love a jade plant

  16. sandra Lebeau

    March 8th, 2023 at 1:58 pm

    I love Gardenias they have an intoxicating fragrance .

  17. Melissa

    March 8th, 2023 at 2:26 pm

    Aloe Vera! @ehloha

  18. Carole D

    March 8th, 2023 at 3:30 pm

    Monstera and The Oxalis Triangularis .


  19. Ashley Spooner

    March 8th, 2023 at 4:58 pm

    Pothos! Because they are crawlers and pretty 💚 @ashleyspooner_

  20. Wendy Hutton

    March 8th, 2023 at 6:17 pm

    I love African violets @wghutton

  21. Kaitlynn Hofer

    March 8th, 2023 at 7:29 pm

    My satin pothos !❤ @kaitlynnhofer

  22. Alicia Raffin

    March 8th, 2023 at 8:27 pm

    I love Jade plants!


  23. Grace S.

    March 8th, 2023 at 9:55 pm

    Bamboo plants @saskatoonmom

  24. Pnina Lutwak

    March 8th, 2023 at 10:09 pm

    Spider plant


  25. Silvia D

    March 8th, 2023 at 11:24 pm

    like corn stalk plant and spider plants @sapphireraynebow

  26. Annette Chai

    March 9th, 2023 at 2:48 am

    My favourite plants are dendrobium orchids ❤️


  27. Rachel C.

    March 9th, 2023 at 5:09 am



  28. Tabby72

    March 9th, 2023 at 6:48 am

    Orchids! @tabby_1972

  29. Monica P

    March 9th, 2023 at 6:52 am

    My favourite plant is the Lucky Bamboo. I appreciate the chance to win such a great prize. Good luck al!. @anonzimous

  30. Kim Pike

    March 9th, 2023 at 7:20 am

    Ferns are my favorite. @pike5204

  31. MaryM

    March 9th, 2023 at 7:48 am

    Succulents for low maintenance @maryandcedar

  32. Jennifer B

    March 9th, 2023 at 8:02 am

    Love my bird of paradise plant.

  33. Jennifer B

    March 9th, 2023 at 8:04 am

    Love my bird of paradise plant. @niferbrad

  34. David Smith

    March 9th, 2023 at 9:08 am

    Aloe is my favourite plant. @coach_Daves9

  35. Lynda Larsen-Baldry

    March 9th, 2023 at 9:32 am

    I like the Snake plant

  36. J. Tam

    March 9th, 2023 at 9:42 am

    My favourite plant is one I can keep alive! 🌱 🪴 @jcont1234

  37. Jackie Worobetz

    March 9th, 2023 at 10:44 am

    Peace lily, aloe vera as well as snake plants all of which help clear the air 😍🪴

  38. Sharon Klingbell

    March 9th, 2023 at 11:10 am

    Favorite plant is my olive tree. @sharonklingbell

  39. Melanie Camirand

    March 9th, 2023 at 2:25 pm

    I love Aloe vera plant.
    IG : @melcami1

  40. Amanda Masters

    March 9th, 2023 at 3:39 pm

    Love lilac bushes.

  41. Sharon

    March 9th, 2023 at 4:19 pm


  42. Chelsea V.

    March 9th, 2023 at 5:11 pm

    Whatever kind of plant THAT is. It’s beautiful 😻

    IG: Healthtipsandchill

  43. Elaine G

    March 9th, 2023 at 5:37 pm

    Peace Lily is my favorite.

  44. Justine H

    March 10th, 2023 at 5:44 am

    Snake plant 🪴

  45. jan

    March 10th, 2023 at 10:51 am

    Clivias are my fave

  46. Rosanne Robinson

    March 10th, 2023 at 12:12 pm

    My favorite is a orchid.

  47. Alayne Langford

    March 10th, 2023 at 1:52 pm

    I love my spider plants because they have babies and they are good for air quality!

  48. Katarina Gratton

    March 10th, 2023 at 7:57 pm

    I love pansies 🙂

  49. Shirley

    March 11th, 2023 at 8:57 am


  50. Becky

    March 11th, 2023 at 12:31 pm

    A Hoya plant that was started from a Hoya that’s been in my family for over 70 years

  51. Nolan S.

    March 11th, 2023 at 12:37 pm

    Spider plant @sass.ls

  52. CarolAnn Westbrook

    March 11th, 2023 at 12:52 pm

    Love my Hibiscus,,,,,Such a beuatiful flower!

  53. Mary D.

    March 11th, 2023 at 1:27 pm

    I am a really big fan of the Monstera plants. They are large and imposing and fairly easy to care for.

  54. Catherine Robichaud

    March 11th, 2023 at 2:43 pm

    I really love Palm Trees although I’ve never successfully grew one!

    IG @ccrobich

  55. Anthony S.

    March 11th, 2023 at 7:48 pm

    Aloe @crazyalbertan9

  56. Louise Smith

    March 11th, 2023 at 9:04 pm

    African violets

  57. Alice S.

    March 12th, 2023 at 1:58 pm

    Snake plant @tigerd18

  58. Gina Hildebrandt

    March 12th, 2023 at 2:25 pm

    I love an Elaphant Ear plant, they are gorgeous.

    IG – @lumberduckswife

  59. Shiwei

    March 12th, 2023 at 3:33 pm

    My favourite succulent plants


  60. Ming K

    March 12th, 2023 at 7:30 pm

    Orchid @squirmer03

  61. Nolan Smith

    March 12th, 2023 at 8:28 pm

    Spider plants @sass.ls

  62. Elissa Rojo

    March 12th, 2023 at 9:36 pm

    So many plants to choose from, but my current favourite is a fig! 🌱 @jadeicon

  63. Karla Sceviour

    March 13th, 2023 at 7:29 am

    I love daisies!! Love all plants and flowers actually.

  64. Em. M

    March 13th, 2023 at 10:33 am

    My favorite is the Sensitive Plant. I love taking careful care of it.

  65. Alisa Petrisch

    March 13th, 2023 at 2:26 pm

    I love the Monstera plant, the shape of the leaves are gorgeous!


  66. Yung L

    March 13th, 2023 at 3:55 pm

    Money plant @lyungcr

  67. Aixin

    March 13th, 2023 at 4:20 pm

    My favourite shameplant


  68. Shirley O

    March 13th, 2023 at 5:15 pm

    Succulents are my favorite. @backinbloom2

  69. Danny M

    March 14th, 2023 at 9:05 am

    My favourite plant is an orchid. @maibdan

  70. Jiajie dong

    March 14th, 2023 at 11:51 am

    My favourite aloe Vera


  71. S Ferg

    March 14th, 2023 at 4:09 pm

    The snake plant is one of my favourites because it’s low maintenance, doesn’t take up a lot of room but can get tall. If @sffamilylakelife

  72. Tracy Ross

    March 14th, 2023 at 5:15 pm

    I love Peace Lilies.

  73. Darci Paice

    March 15th, 2023 at 7:54 pm

    I love spider plants @darcipinbc

  74. Jax Bailey

    March 15th, 2023 at 7:59 pm

    Aloe Vera plants have my vote @jaxbailey17

  75. Louise Lormestoir

    March 15th, 2023 at 8:16 pm

    Monstera @bella_loulou1

  76. Tatiana

    March 15th, 2023 at 8:55 pm

    I love boat orchids ❤️ @tatimitch

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