The magazine (formerly known as Vitamin Daily), was founded in Vancouver in 2004 by Sarah Bancroft and Tara Parker Tait. The brand expanded swiftly across Canada with the subsequent additions of a national Moms + Kids edition and newsletters in Toronto, Calgary, Edmonton and Montreal (both English and French language). Today, the company continues to be based in Vancouver with a team of journalists and editors in each of its city markets.
With elevated editorial standards, VITA has become a go-to source of information for Canada's most influential women. As the readership has grown, so has the reach of the e-newsletters and website, and since 2008, VITA has worked with some of the biggest brands in the world to create campaigns that are both effective and engaging, building key relationships with major advertisers and agencies.
VITA continues to stand by its TRUE editorial mandate (Trusted, Remarkable, Unmistakable, Essential) and aims to be in the inbox of every woman who wants to be in the know, by working with the most sought-after brands in the world, continuing to champion local artisans and retailers, and providing an abundance of work to journalists, writers and bloggers across the country.
VITA is Canada’s premiere online lifestyle magazine, with a group of seven free, savvy, online e-newsletters in major Canadian cities that target educated, affluent women who are starved for time and hungry for information.
VitaminDaily.com wins Best Website and Best Design at the Canadian Online
Report on Business magazine names the company one of nine "New Media Allstars."
VitaminDaily.com is acquired by Glacier Media Group, joining GMG’s substantial holdings in both print and digital media, which include Social Shopper, Business in Vancouver, The Vancouver Courier and The North Shore News. This new partnership has allowed VitaminDaily.com to leverage and accelerate subscriber growth on a much larger scale.
VitaminDaily.com launches sister print publication, VITA, with monthly distribution in the Globe and Mail, North Shore News, and boxes along Alberni Street in Vancouver’s luxury shopping district.
Sarah Bancroft steps down as editor-in-chief of VITA and VitaminDaily.com to pursue
a sabbatical abroad. Lifestyle writer and editor Kelsey Klassen (Westender) is named as
VitaminDaily.com rebrands as VITA, launching a new collective vision for
the two publications.
After four years as managing editor and upon her return from maternity leave, Noa Nichol takes the reins as editor-in-chief of VITA magazine and VITADaily.ca.
Noa started writing and editing in her early 20s at a gardening magazine where she learned that a) she doesn’t have a green thumb and b) she loves to play with words. A Ryerson University journalism grad, she’s edited everything from travel glossies to shopping guides, business weeklies to industry mags. In addition to her real-life four-year-old daughter, Noa considers Vita Daily and VITA, which she helped launch, to be her babies—pride, joy and all.
Madison is an art director and interior stylist—all things design are right up her alley! After graduating from the Emily Carr University of Art and Design in Vancouver, she worked as a creative director at Homes & Living magazine, a brand manager for Urban Barn, and now owns and operates Style & Studio, a creative agency for lifestyle brands. Though she loves the variety that comes with working from an agency perspective, her one true love has always been editorial design. Working on VITA is a monthly treat that she doesn’t take for granted!
Vicki graduated from Blanche Macdonald with a diploma in fashion merchandising and has been trying a variety of different jobs within the fashion industry for more than a decade. From wholesale and distribution to styling and working wardrobe for Madonna, she started blogging as a way to share her industry experience online... which eventually lead to her to writing for VITA. When she isn't content creating, she spends her free time trying out the newest workout trends, playing with makeup at Sephora or trying to convince someone to split dessert with her.
Louisa, whose high-school teacher told her she should consider being a reporter, began her career as a lifestyle editor in Hong Kong in 2005, writing, styling models and directing photo shoots. After moving to Vancouver in 2008, she was recruited by a leading local Chinese newspaper to cover (write about and edit) topics including fashion and beauty, home and gardening, travel and food and wine. A self-proclaimed foodie, Louisa is often included on judging panels for Vancouver Foodster’s challenges. She also shares her food adventures on Fairchild Radio as a regular guest speaker.
Lyndi’s love for all things fashion began at a young age. Growing up in Cape Town, South Africa, she would collect glossy magazines to study—even if they were a few months out of date! Lyndi now calls Vancouver home, and her career in PR and event planning has made her a go-to source for fashion information and the local market. Lyndi enjoys sharing her knowledge and passion for the industry through her blog Style Calling, and is filled with fun fashion facts like the difference between a Gigot and Juliet sleeve. She leads the special events team at VITA, producing publish-worthy content and events.
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